We all agree we need a strategy for marketing technology. So why can't we agree on a definition?

Despite the numerous definitions of strategy that are circulating, we need another one that fits the challenges of today's resource-constrained and VUCA world.

What is the definition of marketing strategy? is a common question in marketing and business. Here are some basic ideas that separate marketing strategy from other aspects of marketing.

Strategic planning is a process by which we determine the answers to two questions and then craft a plan to achieve desires results.

Definition of a Successful Strategic Business Plan. Strategies are actions a business takes to compete more aggressively, to acquire additional customers and to operate the company more profitably.