You just can't get glue to stick around right now. Bottles of the gooey white stuff are flying off the shelves as a kids' crafting craze is leading to temporary shortages. They're making "slime." It's ...

The Hernandez sisters are partners in slime. Allyea, 8, and Amaya, 10, have made more than 100 batches of the sticky gunk that kids love and schools ban. The result is an arsenal of slime to stretch, ...

On its earnings call at the end of April, Newell Brands, which owns the 70-year-old Elmer's Glue business, reported historically positive numbers for the first quarter of 2024. It was Elmer’s first ...

If you have children or you work with kids, you’ve likely heard about slime. Slime is pretty much everywhere — slime kits, slime products, and slime recipes. Children and adults alike enjoy the gooey ...

Save this article to read it later. Back in 2017, when the slime phenomenon was still in its infancy, we talked to then-15-year-old slimefluencer Alyssa J. (a.k.a. @craftyslimecreator) to get the ...

People inspired by social media to make homemade slime for fun -- and in some cases, profit -- are helping the bottom line of Newell Brands (NWL), the parent of Elmer’s Glue. That’s because the ...

When I was a young girl, Nickelodeon released one of the most popular cheap toys kids could get. It was called Gak. Kids couldn’t get enough of the gooey, strange texture. They’d throw it, poke it, ...