PARK CITY — It may be the world’s biggest supplier of custom ski boots, but Surefoot also wants to make sure that its operations have the smallest impact on the earth–and do some good at the same time ...

I can’t say this clearly enough: there is nothing you can do to instantly improve your skiing as much as getting a pair of perfectly fitted boots. And for most skiers, that means custom. So if you ...

Forbes contributors publish independent expert analyses and insights. David Hochman covers the worlds of luxury, travel, and entertainment. Surefoot builds boots that make you ski better. Their ...

In 1982, in the corner of a small ski shop in Park City, Utah, brothers Bob and Russ Shay set out on a mission to make ski boots better. Bob Shay has always loved skiing, the only thing he didn’t love ...