As AI becomes more common and decisions more data-driven, a new(ish) form of information is on the rise: synthetic data. And some proponents say it promises more privacy and other vital benefits. Data ...

You’ve just finished a strenuous hike to the top of a mountain. You’re exhausted but elated. The view of the city below is gorgeous, and you want to capture the moment on camera. But it’s already ...

When federal researchers tried to build an AI model to detect fraud in disability claims, they ran into a roadblock: they couldn’t use real claimant data. The workaround wasn’t a weaker model — it was ...

As AI continues to reshape the healthcare landscape, pharma teams are beginning to leverage synthetic personas. Built from trusted research insights, these AI-enabled simulations offer new ways to ...

Sajal works at Kyndryl, advises startups, ex-Innovation Expert for UN Compact and member, EU Commission's Apply AI Alliance. The AI industry is bound to face a paradox. Synthetic data can democratize ...

Today's most ambitious brands aren't just collecting data; they are engineering it. Synthetic data is rapidly becoming a strategic advantage for chief marketing officers and heads of insights. By ...

The lesson for marketers is clear: AI’s value lies not only in efficiency, but in expanding the scope of what’s measurable and actionable. Much of the conversation around AI in marketing has centered ...

In September 2022, Deutsche Bank’s Corporate Venture Capital group made an investment in Synthesized, a UK-based synthetic data company. At the time, the companies said that through synthetic, ...

NEW YORK, October 20, 2025 – KPMG today announced an agreement to acquire the intellectual property and technology assets of YData Labs Inc., a synthetic data startup founded in 2019. With this ...

Nvidia has released a synthetic dataset of Singapore personas to help local developers build artificial intelligence (AI) models that better reflect the city-state’s cultural and linguistic diversity.