Read the original article on Purewow. I love skincare, but I don't go for the full-beat look. Instead, I'm more about makeup-less makeup. This means that concealer is really important to my routine.

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When someone asks for concealer recommendations, it's almost assured that Tarte Shape Tape will be mentioned. After all, the cult classic complexion product sells every 12 seconds according to the ...

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Tarte's top-rated Shape Tape Concealer is finally available in Canada. Image courtesy of Sephora. Beauty lovers, the wait is over! Tarte’s iconic Shape Tape Concealer is finally available to shop in ...

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Did you know that children in US schools are now given a ring light, iPhone and Tarte Shape Tape concealer to start their future beauty influencer careers? Admittedly I don't know if that is actually ...

Ulta's Shape Tape Week is taking more than 50% off all three versions of the iconic Tarte concealer. The unsung hero of most makeup looks, a good concealer is an essential part of anyone's beauty ...

When it comes to iconic beauty products, there’s certainly been a new addition just in the most recent few years. Now, there’s even a day to celebrate the ultra-popular makeup item. Tarte’s ...