Read the original article on Purewow. I love skincare, but I don't go for the full-beat look. Instead, I'm more about makeup-less makeup. This means that concealer is really important to my routine.

When someone asks for concealer recommendations, it's almost assured that Tarte Shape Tape will be mentioned. After all, the cult classic complexion product sells every 12 seconds according to the ...

When shopping at a makeup store like Ulta or Sephora, there’s always one section that seems to never not have a crowd. Typically the concealer is around $30, but right now Tarte is having a huge sale ...

Tarte's top-rated Shape Tape Concealer is finally available in Canada. Image courtesy of Sephora. Beauty lovers, the wait is over! Tarte’s iconic Shape Tape Concealer is finally available to shop in ...

When it comes to iconic beauty products, there’s certainly been a new addition just in the most recent few years. Now, there’s even a day to celebrate the ultra-popular makeup item. Tarte’s ...

In the beauty world, there are a select number of products that have reached ‘icon’ status, and tarte’s Shape Tape Concealer ...

Shop TODAY independently determines what we cover and recommend. When you buy through our links, we earn a commission. Learn more. Big news for Shape Tape concealer fans (us included): Tarte Cosmetics ...

Ulta's Shape Tape Week is taking more than 50% off all three versions of the iconic Tarte concealer. The unsung hero of most makeup looks, a good concealer is an essential part of anyone's beauty ...

Did you know that children in US schools are now given a ring light, iPhone and Tarte Shape Tape concealer to start their future beauty influencer careers? Admittedly I don't know if that is actually ...

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