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It is extremely rare for us Esquire editors to wax poetic about how much we love a brand twice, much less thrice, but Tecovas is just that good. We keep on coming back to 'em for cowboy boots and ...

Tecovas, the industry’s first digitally native boot maker, is on fire. Founded in 2015 by private equity associate turned entrepreneur Paul Hedrick with the aim to become the “Warby Parker” of cowboy ...

As casual dining faces major headwinds, Chili’s is tapping into a Texas boot maker’s fashion credibility, hoping viral marketing can help it find a new audience. By Yola Mzizi Think of Chili’s Grill & ...

In a quirky Texas-meets-fashion moment, Chili's Grill & Bar is partnering up with Tecovas to create Booth Boots, according to a news release. These Booth Boots are cowboy boots handcrafted by Tecovas ...

DALLAS — Two Texas-born brands are launching an unlikely collab. North Texas-based Chili’s is partnering with Austin-based western wear company Tecovas to release a limited-edition line of handcrafted ...

This story has been updated to correct an inaccuracy. Texas-based boot brand Tecovas is partnering with Chili's Grill & Bar to launch a limited-edition line of “Booth Boots,” handcrafted cowboy boots ...

Glen Powell is having a moment. He's been on a roll releasing hit after hit, and Gen Z has so lovingly named him the internet's boyfriend. It's hard not to swoon over him when he has a million dollar ...

Austin western wear brand Tecovas is opening its first San Diego store on Friday. The new location, in Fashion Valley, will kick off with a three-day party that will welcome shoppers with music, adult ...

We got our hands on the Tecovas LongHaul work boots, which are the cowboy-style choice in the lineup. After wearing them on the job, in the yard, and out in the field, here's how they performed, and ...