After a year of new store openings and an expansion into wholesale, Tecovas isn’t done just yet. According to president and chief executive officer David Lafitte, who joined Tecovas from Deckers ...

Not everyone needs cowboy boots. The iconic Western style of footwear has been a part of America’s story since the Spanish brought horses to North America in the 1500s, and was later refined into the ...

"I am not a classically trained designer. But I wanted to do this. I wanted to put this together." Those are words from Paul Hedrick, the founder of Tecovas, a brand of cowboy boots that launched in ...

Leave it to Tecovas to take its boots to new heights. The Austin, Texas-based bootmaker has become the go-to Western footwear brand nationwide and just released its latest boot, The Abby—the company’s ...

Tecovas, the industry’s first digitally native boot maker, is on fire. Founded in 2015 by private equity associate turned entrepreneur Paul Hedrick with the aim to become the “Warby Parker” of cowboy ...

For anyone looking to add Western touches to their closet, brands like Tecovas are some of the go-to options. While they have ...

Paul Hedrick was contemplating life when he looked down at his cowboy boots. Then it hit him. The Houston-born, Dallas-raised Austin transplant knew the ins and outs of building a brand from his job ...

“Great fitting, comfortable, handsome boots, earning me compliments left and right.” Men’s Journal aims to feature only the best products and services. If you buy something via one of our links, we ...

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