At the Tilley store in Toronto, there are plenty of hats on display: bucket hats in several hues, down-filled styles for chilly months, “Aviators” with sherpa-lined ear flaps. But if you’re looking ...

Ann Bagley was on a Galapagos Islands ferry in February when she spotted the Tilley Hat Man. “Our friend had on his Tilley hat,” she recalls. “Then a man walked up to him and said, ‘Has anyone ever ...