Trinity North Elementary School Principal Dr. Sam Demian turned himself into an Elf on the Shelf this week. If you have an account and are registered for online access, sign in with your email address ...

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The month of December is coming to a close. For many parents, this means staging a dramatic exit for the family elf. Started by Carol Aebersold and her daughter Chanda Bell back in 2005, Elf on the ...

For nearly 20 years, the Elf on the Shelf has been a Christmas tradition in houses across the U.S. and beyond. The holiday custom, that a tiny little elf reports on naughty and nice behaviors of Santa ...

Most kids delight in the antics their Elf on the Shelf gets up to while their asleep. Pulling pranks, making messes, being silly — it’s all in good holiday fun! Jeannie Mai’s daughter Monaco, though, ...

CCA & B, LLC — the company behind the holiday staple The Elf on the Shelf: A Christmas Tradition and its Elf Pets titles — has signed with CAA and announced a corporate rebrand to The Lumistella ...

With all the twinkling lights, shiny ornaments, gingerbread cookies, and holiday movies, the Christmas season seems to have a constant stream of magic in the air. It’s a mystical time of year when fun ...