To celebrate, General Mills Presents The Ultimate Saturday Morning Drive-In, curated by Tribeca Drive-In®, an event packed with classic cartoons and re-newed and improved cereals.

The breakfast cereal aisle is experiencing a blast from the past that's making cash registers ring. Market reports reveal ...

Click to share on X (Opens in new window) X Click to share on Facebook (Opens in new window) Facebook If you love cereal but wish it were just a little more convenient, you’re in luck. General Mills ...

Jaya Saxena is a correspondent at Eater, and the series editor of Best American Food and Travel Writing. She explores wide ranging topics like labor, identity, and food culture. The “retro recipes” ...

The good ol’ days are coming back for fans of a certain line of General Mills cereals. The company announced Monday it’s reverting to classic recipes on four fan-favorite brands of cereal — Cocoa ...

If there was ever a year we all could use a healing dose of childhood nostalgia, that year is now. One of my fondest memories of joy and comfort? Eating my favorite cereal in front of the TV while ...

The new Pillsbury coupons today include Cookie Crisp, Trix and Cocoa Puffs cereals, Nature Valley Backpacker Oatmeal Bites, and Totino's Pizza rolls. Get the Cookie Crisp for only 25 cents and the ...