The journey new users go through when using your product directly affects how the product is evaluated and how it is perceived. The business model you choose strongly influences the entire funnel, ...

Freemium is a business model where basic services or features are offered for free, while premium services come with a cost. This approach aims to attract a large user base quickly, allowing you to ...

Building a freemium product or service is only the first step. Once you’ve done the work to build and launch a freemium product, you will have to collect initial market reactions and see how the ...

You always have to, at least, burn some calories to acquire something in nature: Everything has a cost. Maybe that’s why the concept of zero price sometimes tricks our primal brains so effectively. It ...

The freemium model is increasingly influencing the dynamics between AI and SaaS, offering free access tiers that could significantly boost AI adoption while posing challenges to traditional SaaS ...

Online video platforms are no longer choosing strictly between ads and subscriptions. Increasingly, OTT video monetization relies on a freemium mix: free, ad-supported access paired with premium paid ...