Promotional writing requires a careful balance between grabbing the reader's attention, presenting the information in an appealing format, and marketing to the needs of a specific audience. Successful ...

Julie Young is an experienced financial writer and editor. She specializes in financial analysis in capital planning and investment management. Thomas J. Brock is a CFA and CPA with more than 20 years ...

Business letters can be written to employees or managers, as well as clients and prospective customers. The business letter is a formal type of communication that is usually typed on 8 1/2 by 11-inch ...