The Fourth Of July Beauty sales have arrived, they're coming for your wallet, and resistance is futile. Case in point: Kylie Cosmetics eyeshadow palettes are 50% off at Ulta. No, this is not a drill.

Ulta is getting in on the vlogger collab fun! The retailer has partnered with a digital influencer and while the partnership is not as high-profile as the champagne-drenched BECCA x Jaclyn Hill ...

You might not be putting on a lot of makeup these days, but this new deal could have you picking up a brush again: All Kylie Cosmetics eyeshadow palettes are on major sale at Ulta right now! You can ...

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Which Ulta eyeshadow palette is best? You don’t need beauty school to find a great eyeshadow palette. Thousands of professional and amateur makeup artists have been more than happy to share their ...

Break out your wands — or rather, your eyeshadow brushes. Ulta has just released a new line of Harry Potter-themed products. From brilliantly-hued eyeshadow palettes to sweet hair accessories and ...

I hesitate to admit it, but I’m pretty sure I’ve had my Urban Decay Original Naked palette for well over a decade. Although it’s typically advised to toss an eyeshadow palette one to two years after ...

If you're a big Kylie Cosmetics fan that prefers stocking up on the brand's products in-store at your local Ulta, then you're in luck as the beauty retailer has just expanded their selection of Kylie ...