The recent launch of Under Armour’s latest Hovr Connected running shoes – with an embedded sensor to track and coach runners – wasn’t just your regular product upgrade. Putting chips into its entire ...

If you show up as late to a party as Under Armour has to the supershoe lovefest going on in the running shoe world, you better bring something unique. It's been five years since Nike started the ...

If you show up as late to a party as Under Armour has to the supershoe lovefest going on in the running shoe world, you better bring something unique. It’s been five years since Nike started the ...