(Under Armour founder and chief executive, Kevin Plank, will announce that his company is going to do the previously unthinkable: they are going to introduce cotton T-shirts. This move is by far the ...

KNOW YOUR TECH breaks down the scientific technology used in your favorite sneakers and activewear. Let’s demystify your next purchase: today’s technology is Under Armour Charged Cotton. Often paired ...

Under Armour, the sports apparel and shoe company which had been most disassociated with cotton sportswear, has switched over to the dark side. But in Under Armour's mind, it's more like the soft side ...

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The comfort of cotton makes it the favored fiber among people who exercise. But because cotton absorbs moisture, many fitness enthusiasts like moisture-wicking synthetics, sometimes called "tech" ...

After the successful launch of Under Armour’s Alter Ego T-shirts earlier this year, they’re back with some all new designs! Under Armour Alter Ego Graphic T’s give you heroic performance in styles ...

Under Armour came in sixth on Forbes' Most Innovative Companies List this year, and for good reason. This start up that began with a 23-year-old football player and a dream in 1996 is now going head ...