Under Armour Inc. derives less than a quarter of its sales from women’s products, but the company is looking to capitalize on a rapidly growing market opportunity. “Women are 50% of the population, so ...

As the all-conquering U.S. women’s national soccer team prepares to defend its trophy in Australia and New Zealand starting Saturday, sportswear brand Under Armour UAA has made its own play for the ...

No college football program has a more timeless style than the Notre Dame Fighting Irish. Everything from the gold helmets to the coach's apparel is first class. Now, fans can dress like the coaching ...

Under Armour Inc.’s new chief executive is planning to make women a key target customer for the athletic apparel and footwear maker. “At less than a quarter of our revenue, we are still not cutting ...

Editor’s note: Kaarin Vembar is obsessed with the luxury and apparel markets. She also has a sassy mouth so her managing editor decided to give her a column in an attempt to harness insight for ...

Female footballers personify what it means to Protect This House by going to battle for their team, their beliefs, and their nation both on and off the pitch. In advance of the 2023 FIFA Women's World ...

What’s the number one thing you want a decent waterproof jacket to do? Keep you dry of course! From that perspective the UA Women’s Rain Drive jacket totally has this category nailed - it’s 100% ...

The partnership will keep Under Armour's outfits, equipment, and footwear in these HBCU athletic departments. Under Armour will keep players within CIAA Conference dressed to win as the two parties ...