The Business Journals

Under Armour inks partnership with Georgia Tech in brand's first major college deal in a decade

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Sports Illustrated

Georgia Tech Inks A New 10 Year Deal With Under Armour; What does This Mean For The Yellow Jackets?

Starting July 1st, 2026, Georgia Tech will have a new apparel partner, Under Armour. Georgia Tech will wear Adidas for the rest of its deal until the end of the 2025-2026 school year. Here is the ...
WSB-TV

Georgia Tech athletics switching from Adidas to Under Armour

ATLANTA — The Georgia Tech athletic department announced Friday that it will move from Adidas to Under Armour as its uniform and merchandise maker. Georgia Tech and Under Armour agreed to a 10-year ...
The Business Journals

Under Armour adds first major college program in a decade

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Runner's World

The Best Value Under Armour Sonic 7 Is On Sale for Prime Day—and It’s a Steal.

The clock is ticking! The Under Armour Sonic 7—a 2025 Runner’s World Shoe Award winner—is on sale for Prime Day, July 8 to 11, and it’s going fast. The shoe has Under Armour’s Hovr tech to cushion ...