Forbes contributors publish independent expert analyses and insights. Michael LoRé is a soccer and golf journalist based in New York City. When then-21-year-old alpine ski racer Lindsey Vonn first ...

Activewear powerhouse Under Armour has unveiled the second generation of its women's basketball shoe, another monumental step in the Baltimore-based company's efforts to fuse innovation with ...

Under Armour Inc. derives less than a quarter of its sales from women’s products, but the company is looking to capitalize on a rapidly growing market opportunity. “Women are 50% of the population, so ...

As the all-conquering U.S. women’s national soccer team prepares to defend its trophy in Australia and New Zealand starting Saturday, sportswear brand Under Armour UAA has made its own play for the ...

Editor’s note: Kaarin Vembar is obsessed with the luxury and apparel markets. She also has a sassy mouth so her managing editor decided to give her a column in an attempt to harness insight for ...

Get any of our free daily email newsletters — news headlines, opinion, e-edition, obituaries and more. On a commercial for Under Armour, a hyped-up football player screams, "We must protect this house ...