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Under Armour Inc. derives less than a quarter of its sales from women’s products, but the company is looking to capitalize on a rapidly growing market opportunity. “Women are 50% of the population, so ...

"I feel like I'm naked when I'm wearing it" was one of the more memorable pieces of feedback Kelsey Greenwell heard from a Maryland Terrapins quarterback testing Under Armour's new ARMR 037 uniform.