What’s the best Under Armour product for kids? With a strong presence in the activewear and sports apparel market, Under Armour has become one of the go-to brands for adults and kids who live an active lifestyle. There are plenty of great options for ...

Sportwear retailer Under Armour (UA) is ending its long-running partnership with NBA star Stephen Curry, leading to the separation of Curry Brand from the company. Curry Brand will become independent of Under Armour as the sportswear retailer shifts focus back to its core label and launches new UA Basketball products.

Under Armour has long been associated with Stephen Curry, leveraging his star power to enhance its product offerings. The partnership, which began in earnest in 2010, culminated in the launch of the Curry Brand in 2020.

A Baltimore tee that is part of the UNDR ARMR X DVNLLN collection. Expand to read more Under Armour The collection includes youth and adult apparel and footwear and will be available on Under Armour's website and in the company's Brand House stores.

On Monday, Under Armour announced the launch of the Curry Brand with Golden State Warriors star Stephen Curry. The move is expected to compete with Nike's Jordan Brand and reach younger consumers worldwide. The Curry Brand will begin with the launch of ...