Under Armour has long been associated with Stephen Curry, leveraging his star power to enhance its product offerings. The partnership, which began in earnest in 2010, culminated in the launch of the ...

Power Moves is a recurring series where we chart the comings and goings of talent across the region. Got a new hire, gig or promotion? Email us at [email protected]. Macroeconomic turmoil isn’t ...

Everything is bigger in Texas, and that includes the 2024 MLB All-Star Game. All of the major sportswear brands big it for the big game, but Under Armour truly connected to the southwestern vibes of ...

Under Armour knew its athletes weren’t as well equipped as their competitors on race day—and that needed to change quickly. So UA fast-tracked the Flow Velociti Elite, developing its first super shoe ...

Spring has sprung, and as temps warm up, we're reconfiguring our closets to swap out the heavy winter clothes for lighter warm-weather layers. This is not just limited to our day-to-day wardrobes; ...

Today’s marathon running shoe market is riddled with plenty of high-octane, lightweight, carbon-plated profiles designed to give athletes the support, spring and comfort needed to pace through their ...

ALL RIGHT. THANK YOU. WELL, THE NAME OF THE RIVALRY. IT CHANGES DEPENDING ON WHO YOU TALK TO. INCLUDING YOU. YEAH, I DON’T THINK IT CHANGES, BUT THE CITY. POLY. POLY CITY. WHATEVER. ONE YOU WANT TO ...