As consumer behavior shifts more rapidly, understanding in-home usage helps leaders reduce risk, innovate and stay ahead of ...

Artificial intelligence startup Anthropic PBC says it has come up with a way to get a better understanding of the behavior of the neural networks that power its AI algorithms. Because neural networks ...

During the WWD Beauty CEO Summit last week, one theme repeatedly emerged from several of the sessions: if brands want to better engage today’s consumer, it is essential to understand their needs and ...

Understand innate reactions. Customers are people, and like all human beings, have subconscious reactions to their environment. Improve CX through customer behavior. A psychological lens can help CX ...

Do abuse and neglect cause behavior problems among children or do behavior problems among children cause abuse and neglect? A new study from researchers in the Penn State College of Health and Human ...

At the outset of the global pandemic in March 2020, Svitlana Volkova and her colleagues turned to the social media platform Twitter to understand and model the spread of COVID-19 misinformation, which ...

Today, data is undoubtedly a leading driver of business success. How well a company is able to leverage insights from the ever-increasing wealth and complexity of available data is, increasingly, a ...

Neo-behaviorists included folks like Edward Tolman, who argued that psychological scientists study behavior, defined as the overt actions of animals, but that in order to understand how it is that ...

As a psychologist and author specializing in the application of empirical research to clinical work, I am fascinated by the ways behavior research can be applied to understanding human psychology. I ...