Urban Decay's eyeshadow primer, aka the Eyeshadow Primer Potion, is a Holy Grail product for so many Beauty Junkies. I use it all the time and it ensures that my eyeshadow and liner stay all day and ...

If you’re eye makeup crazed, or just a beauty junkie in general, then you’re probably very familiar with Urban Decay’s eyeshadow primer potions. These cult fave products are a must-have for perfect ...

The "creamy eyeshadow primer" is said to have anti-aging benefits as well as aiding in smooth application. Urban Decay's Anti-Aging Eyeshadow Primer Potion is currently available for $28. According to ...

Ladies, if you buy yourself one beauty product this season, do yourself a favor and get this Urban Decay Primer Potion. Put this on before you apply your eyeshadow and your eye shadow is guaranteed to ...

Us Weekly has affiliate partnerships so we may receive compensation for some links to products and services. Once in a blue moon, we discover a new beauty product that has Us seriously questioning how ...

Like any broke 20-something, there's nothing I love more than a good beauty dupe. I have a few beauty products that I can't help splurging on (such as Tom Ford Black Orchid) because I know I'll never ...

On top of expanding its beauty empire to include skin care formulas and unicorn-esque lipstick topcoats, Urban Decay is giving women a reason to feel good about buying its products. The beauty brand ...

To say that Urban Decay has developed a cult following is a bit of an understatement. After all, the brand's Naked Eyeshadow Palette proved such a hit that UD is constantly coming out with unique ...

These formulas offer major staying power—and will leave your complexion looking better than before you applied it.

IF your eyeshadow looks creased and crepey after applying, this product may be able to help. Sephora shoppers have shared rave reviews for a "holy grail" makeup primer. Urban Decay Anti-Aging ...