It's not broken, so they aren't fixing it. They are just expanding it and by "it," I mean Urban Decay's Eyeshadow Primer Potion collection. This eyeshadow extender is a hero product — a beloved, cult ...

If you want your eye makeup to have a bit of shimmer, use the Urban Decay Eyeshadow Primer Potion in Sin. Sin is a pale nude shimmer that keeps eye makeup in place all day and night.

Urban Decay's eyeshadow primer, aka the Eyeshadow Primer Potion, is a Holy Grail product for so many Beauty Junkies. I use it all the time and it ensures that my eyeshadow and liner stay all day and ...

Each of the Urban Decay Eyeshadow Primer Potions in this travel-friendly set has a different desirable finish, but all give you a base that makes eyeshadow last with more vibrant color and without any ...

Here’s a bright idea: now that there’s an hour less of daylight, beat the clocks with Urban Decay Complexion Primer Potion in Brightening. Just a dab before applying foundation will leave falltime ...

On top of expanding its beauty empire to include skin care formulas and unicorn-esque lipstick topcoats, Urban Decay is giving women a reason to feel good about buying its products. The beauty brand ...

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Ladies, if you buy yourself one beauty product this season, do yourself a favor and get this Urban Decay Primer Potion. Put this on before you apply your eyeshadow and your eye shadow is guaranteed to ...