It's not broken, so they aren't fixing it. They are just expanding it and by "it," I mean Urban Decay's Eyeshadow Primer Potion collection. This eyeshadow extender is a hero product — a beloved, cult ...

Urban Decay's eyeshadow primer, aka the Eyeshadow Primer Potion, is a Holy Grail product for so many Beauty Junkies. I use it all the time and it ensures that my eyeshadow and liner stay all day and ...

If you’re eye makeup crazed, or just a beauty junkie in general, then you’re probably very familiar with Urban Decay’s eyeshadow primer potions. These cult fave products are a must-have for perfect ...

Each of the Urban Decay Eyeshadow Primer Potions in this travel-friendly set has a different desirable finish, but all give you a base that makes eyeshadow last with more vibrant color and without any ...

Get a smoother eye makeup application when you use the Urban Decay Original Eyeshadow Primer Potion as a base. It helps ensure a crease-free look and intensifies the color of your eye makeup for up to ...

Us Weekly has affiliate partnerships so we may receive compensation for some links to products and services. Once in a blue moon, we discover a new beauty product that has Us seriously questioning how ...

On top of expanding its beauty empire to include skin care formulas and unicorn-esque lipstick topcoats, Urban Decay is giving women a reason to feel good about buying its products. The beauty brand ...

The "creamy eyeshadow primer" is said to have anti-aging benefits as well as aiding in smooth application. Urban Decay's Anti-Aging Eyeshadow Primer Potion is currently available for $28. According to ...

Ladies, if you buy yourself one beauty product this season, do yourself a favor and get this Urban Decay Primer Potion. Put this on before you apply your eyeshadow and your eye shadow is guaranteed to ...