Differentiating your consumer-packaged goods brand on Amazon is both necessary and difficult. My experience as a consultant who helps CPG brands stand out on Amazon has led me to discover what I ...

What excites me about SEO is that it’s always changing. You can’t stand still – staying ahead is crucial. Small advantages matter in the competitive battle for audience attention. One activation that ...

BY OYETOLA MUYIWA ATOYEBI User-generated content has quietly become one of the most powerful forces shaping modern ...

User-generated content (UGC) is a key SEO tool that 25% of major brands benefit from, influencing search results and customer trust. UGC increases site visibility, boosts conversions and click-through ...

User-generated content is just the start. Here’s why blending it with employee-generated content and creator-generated content brings the best results. User-generated content (UGC), employer-generated ...

Brands worldwide are starting to favor user-generated content creation over influencer marketing and other kinds of social media services. As my agency evolves, we’ve started to farm out more content ...

People increasingly want answers from other people: Forums meet that demand, but they’re just one piece of a much bigger puzzle. As Google continues to evolve, user-generated content (UGC) is becoming ...

Sometimes customers can be a marketer's greatest asset in promoting a brand. User-generated content in the form of product and site reviews are a treasure trove of marketing information that can be ...