Greene et al. reported that brain areas typically associated with affect are activated when subjects make moral judgements about ‘personal’ scenarios, where one alternative requires directly causing ...

An approach to reducing greenhouse gas emissions that is informed by the ethical theory of utilitarianism would lead to better outcomes for human development, equity, and the climate, according to a ...

How do you make a choice that will benefit the greatest number of people when there are conflicting preferences involved? How does the brain make sense of differing perspectives and organize them to ...

The key factor in deciding how to incorporate AI recommenders is whether consumers are focused on the functional and practical aspects of a product (its utilitarian value) or on the experiential and ...