When Reckitt Benckiser Group Plc brought its Veet hair-removal cream to China, sales were sluggish. The problem: Most Chinese women don’t have much body hair, and those who do didn’t worry about it.

Like a desire for human connection or a deep abiding love for Beyonce, we all have it: body hair. But if you’re a woman, you’re probably frequently made to feel unnatural about that universal fact.

Veet's latest campaign reflects the modern woman’s desire to feel beautiful, comfortable, and unapologetically sexy in her own skin, said a press release. Speaking on the campaign, Kanika Kalra, ...

When Reckitt Benckiser Group brought its Veet hair-removal cream to China in 2005, sales were sluggish. Its prices were considered too high and its product sizes too large. But the biggest problem: ...

Reckitt Benckiser (RB) has now forayed into the male grooming segment with a hair removal cream for men under its popular label Veet. The brand has roped in actor Kartik Aaryan as the brand ambassador ...

Veet, the global leader in depilatory products, recently celebrated a significant milestone with the launch of ‘New Veet Pure’ in the Sri Lankan market. This improved product introduces revolutionary ...

Ladies, don’t you just hate it when you’re walking around doing your thing and then suddenly you realise — you’re a big hairy man. Am I right? Personally, I hate that. So you can imagine my relief ...

Veet, a depilatory products brand, has launched #IconicVeetHacks, a campaign inspired by the multiple facets of festivities in India, that encourages Indian women to get festive ready by repurposing ...

Veet Academy, an initiative of Veet Pakistan, has called on the citizens of Pakistan to come forward and donate towards the education of girls through an inspiring video. Veet is one of the country’s ...

A day after their commercials suggesting that women who don’t wax turn into men overnight aired, Veet has quietly pulled the ads from YouTube, apologizing to anyone who was offended but arguing that ...

Yesterday we introduced you to Veet’s newest ad campaign, which proclaimed that having body hair–something that practically all human beings are born with–actually makes you a dude, and we all know ...