Some basketball shoes make sneaky debuts, while others enjoy splashy introductions. The New Balance Fresh Foam BB could not have made a more exciting launch earlier this year before a regular season ...

There was no shortage of highlights from the slate of NBA games played on Christmas Day. While there is a lot to unpack from all the action, our focus is always on footwear. We saw an impressive mix ...

Nike is offering a major deal on its Dunk Low basketball shoes that'll save you up to $47 off — and you can grab them in a slew of colors. Grab your favorite pair here.

Dick’s Sporting Goods just had a major sneaker drop with the release of a new Air Jordan 5 Retro basketball shoe — and you can still get your hands on it. The Air Jordan 5 Retro Fire Red ‘Black Tongue ...

Nike dropped a deal on one of its most iconic sneaker styles that’s been a staple in sneakerheads’ closets for nearly 50 years. The Nike Blazer ‘77 sneaker is now on sale for up to $29 off in a rare ...

Phoenix Suns star combo guard Devin Booker debuts Impala X Nike Book 1 PE shoes and is wearing them as he takes on the LA Clippers on Nov. 8, 2025.

“I love how they feel and that they squeeze on the floor!” Athlon Sports aims to feature only the best products and services. We may receive compensation for links to products and services on this ...

The Assist: Shop for the latest signature models with our buying guide The Assist is your guide to the latest products and services connected to and inspired by the game we love. The content is ...