We're hearing more and more about virtual influencers created with AI. The emergence of AI influencers marks a turning point in the online landscape. These virtual entities are increasingly capturing ...

Pink-haired Aitana Lopez is followed by more than 200,000 people on social media. She posts selfies from concerts and her bedroom, while tagging brands such as hair care line Olaplex and lingerie ...

Relying on AI-generated personalities can be a low-risk, high-engagement strategy. by Serim Hwang, Shunyuan Zhang, Xiao Liu and Kannan Srinivasan When the meal-kit delivery company HelloFresh wanted ...

Welcome to the new era of digital marketing, where artificial intelligence is no longer hidden behind the scenes, but rather front and center. Synthetic media and virtual influencers are redefining ...

When Spanish model Aitana López first appeared on Instagram, her flawless pink hair and perfectly curated lifestyle posts quickly attracted thousands of followers and brand collaborations. But there's ...

Though venture capitalists continue to invest in brands backed by human influencers, some brands and retailers are turning to virtual influencers to sway consumers, according to a PitchBook report.

If you are working in influencer marketing, you must have heard of the new buzzword: AI influencers. AI influencers, also known as virtual influencers, are quickly becoming one of the most ...

Influencer marketing has evolved far beyond chasing likes and follows. As consumers demand more authenticity, personalization and value from the brands they engage with, new trends are reshaping how ...