A new report on Apple Vision Pro filled with old data suggests the headset is a "rare failure" for Apple, that is, if you consider more than $157 million in revenue in a single quarter a failure.

I doubt this will come as a huge surprise to many who’ve been following the technology world over the past year or so, as the ...

The new head of Siri development has one job: make it stink less. AI image: ChatGPT/Cult of Mac In a shake-up aimed at revitalizing Apple’s aging Siri voice assistant, the iPhone giant brought in Mike ...

Speaking of Apple Vision Pro, there are some nice pieces reflecting on the product’s first year. The first one that caught my attention today was a realistic and refreshing assessment by Adam Savage ...

The M5 doesn't remake Apple Vision Pro into a hit consumer product, nor does it solve Apple's ongoing issues with a lack of developer interest in the platform, but it is better, and that may be enough ...

Vision Pro has been written off by many as a flop, and a recent report saying new hardware is “in flux” doesn’t help that narrative. But here’s why Apple’s approach to Vision Pro 2 hardware may not be ...

Apple’s Vision Pro was supposed to be the device that pulled mixed reality out of the niche and into the mainstream, but the ...