Consider the humble paper towel. It’s often used to wipe up quick spills or serve as a substitute napkin. Kimberly Clark’s Viva brand, however, wants consumers to think about it as something more. The ...

Consider the humble paper towel. It’s often used to wipe up quick spills or serve as a substitute napkin. Kimberly Clark’s Viva brand, however, wants consumers to think about it as something more. The ...

Are you a print subscriber? Activate your account. By Nathan Eddy - 1 hour 46 min ago By Ad Age and Creativity Staff - 3 hours 37 min ago By Parker Herren - 7 hours 10 min ago By Asa Hiken - 8 hours ...

It probably goes without saying, but paper towels are an absolute household necessity for most. While using something like rags can be a more environmentally friendly and cost-efficient option, using ...

There's a hot new coupon out right now for Viva Paper Towels. It's good for $2.00 off any double roll package. It should make for some really cheap paper towels. This coupon is likely to go fast so ...

When you’re cleaning up spills around the house, you want a paper towel that’s both strong and absorbent. The quality of paper towels can vary significantly, so many shoppers wait for their favorite ...

The print ad includes a six-page advertising insert, which sandwiches a sheet of Viva paper towel between advertising copy that highlights the product's unique softness and strength. A $1.00 coupon is ...

Kimberly-Clark set out to increase usage of VIVA® paper towels. No longer would VIVA® be used just to mop up spills. VIVA® would be used wet and with cleaning products for active cleaning. Consumers ...