Wacoal, an intimates brand, on Tuesday launched its mybraFit app, which uses AI technology to assess customers' bra sizes and recommend Wacoal bras based on their needs. The company also released ...

Wacoal has been designing bras for more than 70 years, with plenty of fans who’ve been shopping there for just as long.The brand has always been proactive about adopting new technologies and materials ...

You’re probably all too familiar with the telltale signs of an ill-fitting bra. Breast tissue spilling over your cups. A whole bunch of empty space up top. Straps that ride up your back or dig into ...

Some shoppers swore off bras during quarantine, but Miryha Fantegrossi, vice president of merchandising and design at intimates brand Wacoal, says the lingerie staple isn’t over yet. “I don't find ...

Finding the right size bra online can be an exercise in frustration. That’s why intimates company Wacoal used to tell customers to give up. “It is hard for women to size themselves or measure ...

Finding the right size bra online can be an exercise in frustration. That’s why intimates company Wacoal used to tell customers to give up. “It is hard for women to size themselves or measure ...

NEW YORK, May 18, 2021 /PRNewswire/ — Wacoal, the nation’s leading intimate apparel brand, launches a revolutionary fit solution, the mybraFitTM app. The first of its kind, mybraFitTM is a ...

Purchasing a bra can be a highly personal and potentially stressful experience. Even if you’ve been wearing bras forever it can be difficult to find the exact style and support you’re looking for.

Undergarment maker Wacoal will host two complimentary bra fittings at Fashion Island and South Coast Plaza this month to raise awareness about breast cancer. For each free fitting, Wacoal will donate ...