Wacoal has been designing bras for more than 70 years, with plenty of fans who’ve been shopping there for just as long.The brand has always been proactive about adopting new technologies and materials ...

Wacoal, an intimates brand, on Tuesday launched its mybraFit app, which uses AI technology to assess customers' bra sizes and recommend Wacoal bras based on their needs. The company also released ...

Finding the right size bra online can be an exercise in frustration. That’s why intimates company Wacoal used to tell customers to give up. “It is hard for women to size themselves or measure ...

The Wacoal Red Carpet Strapless Underwire Bra is the overall winner in my recent tested review of the best strapless bras. Here, I explain the standout features of this bra and why it earned top marks ...

Some shoppers swore off bras during quarantine, but Miryha Fantegrossi, vice president of merchandising and design at intimates brand Wacoal, says the lingerie staple isn’t over yet. “I don't find ...

You’re probably all too familiar with the telltale signs of an ill-fitting bra. Breast tissue spilling over your cups. A whole bunch of empty space up top. Straps that ride up your back or dig into ...

Finding the right size bra online can be an exercise in frustration. That’s why intimates company Wacoal used to tell customers to give up. “It is hard for women to size themselves or measure ...

The Wacoal Awareness Underwire Bra is on sale at Nordstrom starting at $50. When it comes to finding a comfortable everyday bra, it can often feel like searching for a needle in a haystack. Luckily, ...

In a year of adapting to life during pandemic, many rules have been thrown out the window. And for those working from home, wearing a regular bra has become one of them. In the lockdown game of ...