The lingerie manufacturer Wacoal launched its popular Good-Up Bra in 1992, with the catchphrase “yosete, ageru” (“clenches and lifts”), waking young Japanese women up to the body-shaping potential of ...

The Japanese company's first La Rosabelle store opened in Beijing on 22 June, and Wacoal will open more outlets in the city by the end of this year, targeting young females between 20 and 28 years old ...

Wacoal has conducted a ' Awareness Survey on Bra Selection and Bust Care ' for about 10,000 women aged 25 to 54 nationwide, and the results are summarized and released as materials. Among them, '1 in ...

A Japanese manufacturer of 'glamorous' lacy boxer shorts which are designed for men was surprised to sell out of its stock. Underwear company Wacoal which sells the briefs for ¥3,960 (£24) said the ...

Testing the waters of the “genderless” movement in the fashion industry, Japanese apparel giant Wacoal Corp. added lace to a line of men’s underwear. The dainty items were quickly sold out. “I never ...

With the explosion of underwear launches on the UK high street, it is clear the lingerie market is primed for growth. Nude tones, everyday bras, premium styles and shapewear are just some of the key ...

Santa Clara County and nine other district attorneys’ offices in California have settled a lawsuit against a Japanese lingerie company that claimed its caffeine-infused underwear could shrink thighs ...

Orange County and nine other district attorneys’ offices in the state have settled a lawsuit against a Japanese lingerie company that claimed its caffeine-infused underwear could shrink thighs and ...