Projection mapping can be an impressive, high-impact advertising technique. By turning common objects like buildings and stages into interactive displays, consumers can be immersed in an ad, which ...

Picture a two-story, 100,000-square-foot Neiman Marcus luxury department store. Now, envision that same location transformed into a pickleball venue. As the pickleball craze continues to sweep the ...

Projection mapping has entered a renaissance over the last several years. Always known as a dazzling grand spectacle, projection mapping is now recognized by industry leaders like Christie as a ...

Projection mapping on the Tokyo Metropolitan Government's Main Building No. 1 is seen in the capital's Shinjuku Ward on Aug. 20, 2024. (Mainichi/Daisuke Wada) TOKYO -- The bright lights of this, the ...

Have you ever wondered how artists transform everyday surfaces into mesmerizing, larger-than-life visual experiences? Nick Greenawalt explores how projection mapping can turn walls, objects, and even ...