This week Niantic announced Lightship VPS, a system designed to make possible accurate localization of AR devices at a large scale to enable location-based AR content that can also be persistent and ...

Augmented reality is changing marketing and advertising. According to industry analysis firm ARtillery Intelligence, augmented reality (AR) advertising grew from about half a billion dollars in global ...

As the holiday season swiftly approaches, brands and marketers need innovative new ways to connect with their customers and cut through the noise in this busy season. Traditional marketing avenues ...