Doughnuts and Deadlifts This weightlifting clothing brand is all about ~balance~. As a "lifestyle brand for lifters & eaters," Doughnuts & Deadlifts is just as much about badass lifting as they are ...

Take a look at any list of “top fitness companies on Instagram,” and you’ll see that most of them miss the mark. Sure, they’re some of the most popular accounts out there, but they tend to follow a ...

I started weight lifting five years ago and immediately got hooked on how empowering it was. Having worked out on average five times a week consistently since, I've learned a lot. I've realized ...

One of the problems with the traditional weight belts or vests is that they’re often bulky and ill-suited to you retaining your full range of motion. It’s a problem that Omorpho is looking to tackle ...

Even if you're new to weightlifting, you likely know that the exercise format is going to make your muscles stronger. But the ...

Lifting weights can build strength, add muscle, and put you in a good mood. Now, a new study finds that the practice may have an even bigger benefit: a longer life. An observational study of nearly ...