The rise of data products and product managers has occurred because traditional business intelligence projects were too siloed. A couple of weeks ago, I had the opportunity to interview Sharon ...

Before I started my MBA in the fall of 2018, I had no idea what product management was, let alone how to become a product manager. Seriously. Before entering the program, the vast majority of my ...

When I interview product managers, I often ask them to tell me their stories. I get their elevator pitches about their careers, what they think the role of the product manager is, how they got into ...

SEO product managers are the teammate you never knew you needed. It's also a role in-house teams cannot live without. SEO product managers are the teammates you never knew you needed. In-house SEO ...

In search, it doesn’t matter what you know but what you ship. Implementation is the hill great SEO ideas die on. Is that the case because “executives simply don’t value SEO?” No! It’s a matter of good ...