Roblox has been around for a long time. The online game platform first launched in 2006 — just two years after vanilla World of Warcraft hit (the first time) and three years after Second Life, a ...

At its annual developer’s conference, Roblox detailed its near-future plans to expand beyond its identity as a game platform for kids. The company is already pushing into new demographics — Roblox ...

Last month Roblox, the game creation platform, announced the launch of its new advertising network, the Roblox Partner Program. Now that it’s out, what do these 'immersive ads' actually look like?

Gaming platform Roblox is still seen by many as a kids' game, but the truth is that its users are growing up. Gen Z players — or players aged 17-24 — are Roblox's fastest-growing demographic, with ...

Roblox Connect will let you chat with people while inhabiting your Roblox avatar. Roblox Connect will let you chat with people while inhabiting your Roblox avatar. is a senior reporter covering ...

If I can count on one thing, it’s that Roblox users will meme just about anything. So of course, when developers at Roblox released a useful new feature that adds face tracking to the game, players ...

You might think that video games are above “celebrity endorsements,” but that couldn’t be further from the truth. In fact, across all three major console publishers, you’ll find numerous commercials, ...

Natalie Coulter receives funding from SSHRC. Roblox is an online platform that allows users to create games and play those designed by others. A self-described “ultimate virtual universe,” it is hard ...