If you’ve heard the buzz about paid search query data being stripped out of Google AdWords, you may understandably have questions and concerns. But what is actually changing and what does it mean for ...

If you’re trying to master PPC, you need a firm understanding of your AdWords Quality Score. Your Quality Score in AdWords plays a significant role in determining the cost, effectiveness and success ...

What if you built a website and nobody came? Simple answer: Start an ad campaign using Google AdWords. AdWords is a daunting and complex system, but it really isn’t that difficult to start using. Even ...

At more than 15 years old, AdWords is looking like a bit of an old fogey, with an aging facade that looks to be creaking under the weight of hundreds of features accumulated over a decade and a half.

Google AdWords’ Announces Huge Changes to the Ad Rank Algorithm - Here's What it Means for Your Business. This week, Google announced a significant AdWords update: Ad Rank, the system for ordering ...

Opinions expressed by Entrepreneur contributors are their own. In the last two years, we audited over 2,000 AdWords accounts at Disruptive Advertising. After looking through that many accounts, we ...

Recently, Google added features to AdWords to help marketers better understand how long it takes their customers to convert. Here is what you need to know. It’s terrific to gain conversion from paid ...

“If we were going to build AdWords today, what would it look like?” That’s the question Google’s Nick Fox, VP of Product Management, and his team began asking last year. The result is AdWords enhanced ...

You’ve heard the terms thrown around, PPC, SEM, SEO, Google AdWords, CPM, but what do they all mean. “Search Engine Marketing” or SEM, was once was used as an umbrella term to encompass both SEO ...