Brand awareness comes in two forms: unaided and aided. Unaided awareness is when consumers can remember a brand name without any help; for instance, when asked to name a soft drink, the immediate ...

In the early morning hours of August 26, South African long-distance runner Sibusiso Kubheka became the first person to complete a 100-kilometer run (that’s 62.14 miles) in less than six hours. He ...

Buying a used car is often about stretching your dollar but hidden in the paperwork is a detail that can make or break the deal. A vehicle's title doesn't just show ownership; it can also carry ...

Nicole Tidei is a Vice President at Pinkston, a Washington D.C.-based full service branding, marketing and communications firm. Generative AI is changing how people get information, and it’s killing ...