Strategy: An Executive’s Definition What is a business strategy? It is the result of choices made to maximize long-term value.

Strategy is not what you were doing anyway. Most companies, when writing up their strategy, look for some formulation that fits in all the things that they were doing anyway. There is nothing ...

A sales strategy needs to always keep the end-user in mind – the consumer who is buying the product and service. This is more than simply understanding who your ideal consumers are.

The latest unexpected move by Trump Media & Technology Group is to create and fund a new publicly traded company called Trump Media Group CRO Strategy, which will trade under the ticker symbol MCGA.

Developing the strategic perspective requires stepping back and considering all the working parts in and surrounding your business. The process of developing a strategic perspective is not static.

We believe that a better understanding of the history of strategy and what caused the demise of binder-bound strategic planning can point the way to re-inventing strategy for the world we live in ...

This isn’t about replacing human insight. It’s about freeing up time from grunt work so leaders can focus on high-impact ...

Strategic marketing is the backbone of any successful business. Learn more & explore the ways you can improve your marketing strategy today.

With a market value of $94 billion, Strategy is now the largest U.S. company not in the S&P 500 index. It does meet the ...