Eyeshadow bases are designed to enhance and intensify your eyeshadow color. They have a sticky texture that helps the eyeshadow grip to your lid and stay on longer. Some bases can double as concealer ...

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White eyeliner might not be getting the attention it deserves but we’re here to change the narrative. This underrated makeup ...

As someone with hooded lids, my eyeliner is constantly transferring to the skin beneath my brow. No matter how closely I apply it to my lash line, no matter how smudge-proof or waterproof the formula, ...

Want to get extra festive this 4th of July? Add some sparkle (or even fireworks) to your look with cute and easy makeup ideas that celebrate America’s Independence Day. From subtle red, white and blue ...