Black Friday—the chance to shop for others, but also the perfect time to pick up something on sale for yourself, too. Case in point: The Willow Wearable Breast Pump, which is 20 percent off starting ...

Black Friday—the chance to shop for others, but also the perfect time to pick up something on sale for yourself, too. Case in point: The Willow Wearable Breast Pump, which is 20 percent off starting ...

Hands-free, cordless and with the kind of blissful silence that only a mother can appreciate, the Willow breast pump is a godsend for tired parents. Claire Reilly Former Principal Video Producer ...

All products featured here are independently selected by our editors and writers. If you buy something through links on our site, Mashable may earn an affiliate commission. The Elvie (left) and Willow ...

Most tech for new parents puts all the attention on the baby, but Willow's unconventional breast pump believes moms should get great tech too. Joan E. Solsman was CNET's senior media reporter, ...

Fresh off quarterbacking Vizio’s IPO, Scott Becker got word that Willow Innovations was looking for legal support with its ...

All products featured here are independently selected by our editors and writers. If you buy something through links on our site, Mashable may earn an affiliate commission. Original image has been ...

Willow, the startup company making a new, wearable, breast pump for women, is capping off a frenetic 2020 with $55 million in fresh funding as it looks to expand its product line to more offerings for ...

What was it that was draining the joy out of my first months of motherhood? Even more than fear or uncertainty or lack of sleep, it was the pumping: the angst that came with having to strip down at ...

Breast-pump brand Willow is taking to television for the first time to counter unwanted “bad advice” heaped on new mothers in a campaign fronted by comedian Iliza Shlesinger. Written by Shlesinger — ...