Wisconsin direct traveler spending was $16.2 billion in 2024, up 3.5% from 2023. The tourism industry's 2024 total economic impact was $25.819 billion. That includes indirect and induced spending.

Admire the architecture of one of Wisconsin's most stunning lighthouses and kayak to red limestone sea caves while exploring ...

Andy Larsen with Wisconsin Dells Visitor & Convention Bureau shares the best ways to see the leaves before they drop!

As the weather cools, head indoors for unforgettable on-stage action. Performing arts centers and venues throughout Wisconsin ...

The $25.6 billion number includes $15.7 in direct visitor spending, plus indirect effects like wages being spent in local economies. Not all counties benefit equally from tourism in Wisconsin, but all ...

According to the weekly Fall Color Report, many northern Wisconsin spots have reached peak. But southern spots might not peak ...

People are getting outside more, and with that came a record breaking year for Wisconsin's outdoor recreation industry in 2022. According to a news release from Gov. Tony Evers, the industry brought ...

Forget stereotypes about cheese and beer. Wisconsin believes that hosting Top Chef will translate into highlight the state's culinary offerings and boost tourism to the state. Wisconsin has been ...

GREEN BAY, Wis. (WBAY) - Lambeau Field is officially named one of the “Wonders of Wisconsin.” Travel Wisconsin, from the state department of tourism, started the list in 2023. Visitors from all over ...

MADISON (WLUK) -- Looking for a unique way to explore the fall colors? Travel Wisconsin has made improvements this season to make it easier for travelers to plan fall getaways with the changing colors ...

MADISON (WKOW) -- 2023 was another record-breaking year for Wisconsin tourism. According to 2023 economic impact data, the tourism industry generated $25 billion in total economic impact, surpassing ...

According to Travel Wisconsin's Fall Color Report, leaf color is strong north and west. But color might be delayed elsewhere, ...