Wisconsin direct traveler spending was $16.2 billion in 2024, up 3.5% from 2023. The tourism industry's 2024 total economic impact was $25.819 billion. That includes indirect and induced spending.

Wisconsin is quite the location for lakeside adventures, but this laid-back city in the middle of the state blends plenty to ...

MILWAUKEE (CBS 58) -- The 40th anniversary of National Travel and Tourism Week was marked on Monday, May 8. It aims to be a time to honor the significant impact the industry has on Wisconsin's economy ...

This historic, lakefront town in the Midwest is the perfect year-round getaway with cute boutiques, one-of-a-kind outdoor activities, and local foodie treats.

As the weather cools, head indoors for unforgettable on-stage action. Performing arts centers and venues throughout Wisconsin ...

The $25.6 billion number includes $15.7 in direct visitor spending, plus indirect effects like wages being spent in local economies. Not all counties benefit equally from tourism in Wisconsin, but all ...

MADISON (WKOW) -- 2023 was another record-breaking year for Wisconsin tourism. According to 2023 economic impact data, the tourism industry generated $25 billion in total economic impact, surpassing ...

Forget stereotypes about cheese and beer. Wisconsin believes that hosting Top Chef will translate into highlight the state's culinary offerings and boost tourism to the state. Wisconsin has been ...

MADISON (WLUK) -- Looking for a unique way to explore the fall colors? Travel Wisconsin has made improvements this season to make it easier for travelers to plan fall getaways with the changing colors ...

According to Travel Wisconsin's Fall Color Report, leaf color is strong north and west. But color might be delayed elsewhere, ...

Travel Wisconsin's Dream Draft Sweepstakes offers winners transportation, lodging and special NFL draft insider access. The contest is open to people age 21 and up. Contestants are allowed one entry ...