The Women’s Super League season kicked off this weekend, with a slew of big-name teams facing off, including the London City Lionesses. And this season, the team has some brand new jerseys that are ...

The 2025 US Open is right around the corner, and almost all of the major brands have begun rolling out their on-court kits for the final Grand Slam of the year. While Nike has not yet officially ...

Glasgow City have been shortlisted in the final three of two awards at the 2025 Scottish Women in Sport Awards. The awards ...

The visibility and momentum behind women’s sports are undeniable, but for marketers, this creates a new tension. As more brands, leagues and teams enter the space, the fight for relevance is ...

Millions await the players of England's victorious team - and about time too! Chloe Kelly of England celebrates with the UEFA Women's EURO trophy after her team's victory in the UEFA Women's EURO 2025 ...