The sheer volume of content uploaded to YouTube is staggering to consider, and there’s no way one person could ever watch it all. Some videos, though, have emerged as the most popular on the service ...

Mexican singer Peso Pluma is YouTube’s most-viewed artist of the year in the United States, beating out Taylor Swift, Bad Bunny, Drake and NBA YoungBoy to take the top spot. The 24-year-old from ...

Forbes contributors publish independent expert analyses and insights. Veronica Villafañe is an expert in the Hispanic media industry. “Despacito,” the catchy, record-setting g lobal phenomenon, has ...

Two decades after YouTube launched , a handful of music videos have achieved something once unimaginable: view counts in the billions, far beyond what television audiences ever reached. Based on ...

Pluma earned more than 8.5 billion views on the platform, besting acts like Taylor Swift, Bad Bunny, Drake and YoungBoy Never Broke to reach the top spot. By Mesfin Fekadu Peso Pluma, the breakthrough ...